The Centre for Addiction and Mental Health (CAMH) in Canada has recently put forth staggering research results revealing that 1 in 25 deaths worldwide are directly linked to alcohol consumption. Furthermore, in Europe, 1 in 10 deaths are directly related to alcohol consumption.
Europeans drink on average 13 drinks per week, North Americans tend to drink about 11 drinks per week, and Canadians drink roughly 9 drinks on any given week. The national average stands at about 7 drinks per week. In the study, 1 drink is equivalent to the alcohol content of 1 beer, 1 glass of wine, or 1 shot of spirits, each of which contain 13.6 grams of pure ethanol.
“Globally, the effect of alcohol on burden of disease is about the same size as that of smoking in 2000, but it is relatively greatest in emerging economies.”
This statement begs the question; why do we not see more anti-drinking ads? Society could not be more fully aware of the devastating affects of smoking, but drinking, the socially acceptable habit, takes far less slander. Research such as this could be used to inform the public of the dangers of repeated excessive alcohol consumption.